Social media dominates today’s digital world, where content is king and having an active online presence means putting out valuable content almost daily.
Having an active online presence means putting out tons of content across multiple platforms almost every day.
But, even if you are the most inspired writer, the well runs dry eventually.
Don’t worry, it happens to the best of us.
Or, worse yet, you pour your heart and soul into THE one piece you can’t wait to share for it to just… flop.
Yeah, we’ve been there.
Now, here’s the good part: There’s no rule saying you can only post your content once.
Welcome to the wonderful land of REPURPOSED CONTENT. You’ll love it here.
What Is Repurposed Content and How Will It Make Your Life Easier?
Repurposing content is basically giving your content a second chance at life and not letting it fade out of existence.
Look at it as a way of squeezing every little bit of value out all the time you’ve spent researching a topic and coming up with ideas.
And, let’s be honest, coming up with ideas is the hardest part.
So, why let all that hard work go to waste by just posting about it one time?
DON’T! Turn that one idea into a week’s worth of content.
Now, you might think: “But isn’t my audience going to get tired of seeing the same thing over and over?”
Well, not really.
There are a few things to take into account here:
- People have different format preferences, so people who like videos probably won’t read your blog post.
- Your content will never reach 100% of your audience.
- Your audience grows and changes, so people who just started following you yesterday will not have seen the post you made a week ago.
So, while it may seem counterintuitive, repurposing content actually benefits your content strategy.
Being able to produce several different types of content quickly means building your audience faster.
Implementing a marketing strategy with different types of content will help you reach different kinds of audiences and expand your influence.
Are you convinced, yet?
Awesome, let’s dig into different ways to reuse your content.
How to Repurpose Content: 5 Strategies for Repurposing Content for LinkedIn™
1. Focus on popular evergreen content
Content without an expiration date is easier to recycle.
Browse through your evergreen content for the articles or posts with the most traffic or the most shares.
That’s what we want to focus on.
It’s likely that people found your content valuable, and we want to capitalize on that.
2. Try different formats
Although simply reposting your content is a valid way of repurposing it (more on this later), the best way to repurpose content is to use a new format.
And don’t limit yourself to just one, either.
Turn your blog post into a video, infographics, a LinkedIn™ carrousel, a podcast, or even use a LinkedIn AI post generator to create dynamic updates.
Remember that different people are attracted to different types of content.
You’ll get more traction by covering all our bases.
PRO-TIP: 65% of the population are visual learners, which means that infographics should feature heavily in your content strategy.
3. Break down long form content into short form
You can turn long blog posts and videos into bite sized content.
This way, the information is more accessible and you keep your audience engaged for a longer period of time.
Break down a long article into several short posts or turn a long video into a series of short clips.
You can even mix and match!
Turn your article into a series of videos and vice versa.
If you can’t decide how to divide your long format content into smaller bits, the evyAI Idea Generator can help you come up with different ways to do it!
4. Repost popular content
If you want to repurpose content that needs little to no revising, consider simply reposting it.
Evergreen content is just as valuable today as it was when you first created it.
And if people liked your content the first time around, chances are that they will like it again.
5. Crosspost in different platforms
Audiences in social media platforms are receptive to different content formats.
So, don’t be afraid to post something on a different platform if it does not perform as expected in the original one.
Plus, your audience on Instagram will probably be different from your LinkedIn™ audience, which is a perfect opportunity to expand the reach of a content that has already performed well.
We want to get as many eyes on your content as possible, so don’t limit yourself to posting on one platform.
While fresh content should always be at the core of your strategy, repurposing content is a powerful way to maximize the impact of your ideas.
Rather than constantly scrambling for new concepts, use existing material in different ways to increase your ROI without exhausting your creativity.
Remember, content repurposing isn’t about recycling the same old idea endlessly.
It’s about delivering value in multiple ways—keeping your audience engaged and growing, while making the most of your hard work.
So, start repurposing today, and watch as your LinkedIn™ presence grows stronger with less effort!
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