AI sales research is changing how sales professionals prepare for calls. We’ve all had that moment—ten minutes before a sales call, eyes darting between tabs, trying to piece together who your prospect is, what they care about, and how to start strong.
It’s not ideal. But it’s common.
And the real problem?
Wasted calls. Missed connection.
Lost deals—not because your offer wasn’t strong, but because the conversation never quite got off the ground.
Why Discovery Calls Fall Flat
Most sales professionals don’t struggle with talking—they struggle with context. That’s why AI sales research tools are becoming essential
Here’s what usually happens:
- You show up to a call with a few generic facts (maybe their title, company, or a one-line bio).
- You ask a few standard questions that could’ve been answered with a quick Google search.
- You try to personalize… but it’s vague, or it misses the mark.
The result? A surface-level conversation that doesn’t build much trust.
That’s not a prep problem—it’s a time problem.
Because doing the kind of research that leads to truly tailored conversations? That can take more than 30 minutes per person.
And who has that kind of time?
What High-Performing Sales Conversations Actually Require
To build trust fast, you need more than a name and a job title. You need real insight.
Here’s what helps:
- A quick read on their recent activity—what they’re posting, engaging with, or promoting
- Understanding what topics or challenges they seem to care about
- Being able to reference those things naturally in conversation
When you have that context, you show up prepared—not robotic, not scripted, just ready to connect.
The problem? That kind of insight usually takes a rabbit hole of scrolling and searching.
This Is Where AI Sales Research Steps In
New tools are making it possible to gather relevant, contextual intel without burning through your day.
Sales research powered by AI is changing the game—turning what used to take half an hour into something you can do in under 60 seconds.
Instead of guessing what to talk about or sticking to a rigid script, you can actually engage like a human:
- “Saw your recent post on team burnout—really resonated.”
- “Looks like you’ve been focused on growth through partnerships lately…”
It doesn’t just sound better. It feels better—for both sides.
A Smarter Way to Prep (That Doesn’t Involve 10 Open Tabs)
If you want to streamline this process, evyAI’s Side Panel AI research feature (available for Pro users) was built for exactly this.
Here’s what it helps with:
- Pulls recent activity, posts, and signals from your prospect—right from your browser
- Highlights what they’re talking about and engaging with
- Suggests relevant talking points you can use instantly
- Suggests potential business opportunities
evyAI’s AI research tool deploys advanced AI models like Claude, Perplexity, and Copilot to generate deep research reports that include communication tips and engagement strategies.
Whether you’re preparing for a meeting, drafting a DM, or commenting on a prospect’s content, you can do it faster and with more precision—all without leaving the page you’re on.
It’s not about using AI to sound artificial. It’s about saving time so you can show up more human.
When you show up to a meeting already knowing what matters to the person on the other end, everything changes.
You skip the small talk and get straight to relevance.
You sound like someone who did their homework—and in today’s noisy market, that stands out.
And when you’re consistently prepared, you’re not just another salesperson—you’re a trusted advisor. That’s the power of AI sales research done right.
You don’t need hours. You just need the right tool.
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