Modern AI tools for sales teams are revolutionizing how professionals manage their online presence and engagement.
These tools for sales teams help streamline content creation and posting schedules while maximizing reach.
Using AI tools for sales teams alongside strategic posting can dramatically improve your networking results.
Did you know that there are more than 2 billion AI users worldwide with sophisticated AI tools? Standing out on professional networks doesn’t have to feel impossible.
Only 3 million people share content every week, which means that only about 1% of users are actively posting and getting all the views.
Meaning that being in that 1% exponentially improves your chances of really making an impact and expanding your reach online.
However, reaching your networking goals means actively posting content.
PRO TIP: If you struggle to post consistently, AI tools for sales teams like evyAI’s Post Writer can help you create your weekly content in a fraction of the time.
How frequently do you need to post on LinkedIn™ to expand your reach?
We’ve established the importance of having an active and consistent online presence on the biggest social media platforms for professionals.
Why is posting on LinkedIn™ regularly so important?
A consistent posting strategy will gradually generate more organic traffic and engagement that will, in turn, lead to LinkedIn™ growth and increased awareness over time.
However, you can in fact have too much of a good thing: posting too much can lead to most of your posts getting almost no engagement.
So, how do you find the sweet spot?
Create a strategy that’s aligned with your LinkedIn™ goals.
If you’re starting out and don’t have a large following, posting daily is ideal for quick growth and establishing yourself in your industry.
Once you’ve grown your audience, posting 3 to 5 times a week will be just as effective in keeping you top of mind.
The most important thing to remember is that consistency is key.
Posting daily for a month and then stopping completely because you can’t keep up with content creation will get you nowhere fast.
So, develop a strategy that will allow you to keep up with your posting schedule in the long run.
We know that coming up with so many ideas can be daunting, which is why we developed evyAI’s life-saving Idea Generator.
You can also make your life easier by repurposing older content you’ve already created.
3 LinkedIn™ Posting Strategies to Maximize Your Engagement
Once you’ve committed to following a LinkedIn™ posting schedule, these three strategies will help you make the most out of every single post.
1. Quality over quantity
Always.
Posting for the sake of posting tends to annoy your audience.
Focus on the issues that interest your audience: what problems do they have? Are there industry news they’ll find relevant? Do you have any helpful tips?
Share thought-out informative content that will spark engagement and help you stand out as a thought leader in your industry.
Try out different types of posts to see what’s most attractive to your audience:
- Text only posts
- Informative carousels
- Short videos
- Polls
- Articles
Mix and match the different content types in your strategy and diversify the content you share to see what your audience reacts to. Modern sales team AI tools can help you analyze your audience’s preferences and generate relevant content that resonates with your network.
You can share:
- Industry insights
- Personal stories
- Behind the scenes
- Your take on LinkedIn™ trends
2. Analyze your niche
When coming up with a posting strategy, keep your industry in mind.
Is your industry popular and active? If so, then you can probably find relevant content to post daily.
Let’s say you work in marketing or software development. Those are niches that lend themselves to posting daily.
If, on the contrary, you are in a less active industry, you need to account for that in your strategy and post around three times a week.
3. Don’t post and ghost
Interacting with your audience after posting is essential.
Here is where you will nourish your networking relationships and create conversations that will make you stand out.
Some great ways to interact with your connections are:
- Quickly reply to comments in your post to encourage valuable conversations with your followers and show them that you value their input.
- Try to keep the conversation going by leaving thoughtful replies and asking deeper questions.
- Comment on your connections’ own posts and provide value to establish your presence in the industry.
If you can’t think of what to say, use a LinkedIn message generator AI tool like evyAI to easily follow up with new connections and drive meaningful conversations.
In today’s competitive LinkedIn™ landscape, building a strong presence requires a smart, consistent approach.
Remember, it’s not just about how often you post; it’s about offering content that resonates with your network and fosters genuine connections.
With powerful AI tools for sales teams, you can maintain consistency while creating engaging content that builds meaningful connections.
Whether you’re new to LinkedIn™ or looking to refine your strategy, these principles can help you make a lasting impact.
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