Why Having a Company Page Matters
If you’re building your brand online, learning how to create a LinkedIn company page is one of the smartest first steps you can take.
A company page allows you to:
- Establish brand authority
- Publish content as your business
- Engage with your audience professionally
- Separate personal and brand messaging
- Increase visibility in search
The good news?
Creating one only takes a few minutes.
Below is a clear, step-by-step walkthrough you can follow today.
Step 1: Log In From Your Browser
To begin learning how to create a LinkedIn company page, log in to your account using a desktop browser.
Once logged in:
- Go to the top right corner.
- Click the “For Business” menu.
A dropdown will appear with several options.
Step 2: Click “Create a Company Page”
From the dropdown:
- Scroll down.
- Select “Create a Company Page.”
You’ll then be asked what type of page you want to create.
Choose: Company Page
(Unless you are creating a showcase page or educational institution page, which most businesses do not need initially.)
Step 3: Enter Your Company Details
Now it’s time to complete your business information.
You’ll be prompted to fill in:
- Company name
- Public LinkedIn URL
- Website
- Industry
- Organization type
- Company size
This information helps your page appear in search and ensures your brand is categorized correctly.
Pro Tip: Choose a clean, simple public URL that matches your brand name.
Step 4: Upload Your Logo and Add a Tagline
Visual branding matters.
Upload:
- Your company logo (square format works best)
- A short, clear tagline
Your tagline should explain what you do in one sentence.
Example formula: We help [audience] achieve [specific outcome].
Keep it simple. Clarity converts better than cleverness.
Step 5: Confirm Authorization and Create the Page
Before launching, you’ll need to confirm that you’re an authorized representative of the company.
Check the box.
Then click: Create Page
That’s it; your company page is now live.
Step 6: Optimize Your Company Page for Visibility
Now that you know how to create a LinkedIn company page, the next step is optimizing it.
Here’s what to customize immediately:
Add a Banner Image
Use a clean, branded image that reflects your mission or value proposition.
Write Your About Section
Your About section should:
- Clearly state who you serve
- Explain the problem you solve
- Highlight your expertise
- Include a call to action
Avoid long paragraphs. Use short, readable sections.
You can use the evyAI side panel to create a Persona for your company to help you optimize your About section.
Add Company Details
Fill in:
- Location
- Specialties
- Contact information
The more complete your page, the more credible it appears.
Step 7: Start Engaging as Your Company
Here’s where most businesses miss opportunity.
You don’t just post content, you can engage as your company.
When viewing posts:
- Click into the comment box.
- Use the dropdown under your comment field.
- Switch from your personal profile to your company page.
- Like, comment, reply, and post as your brand.
This builds brand visibility faster than posting alone.
Consistent engagement increases authority and reach.
Pro Tip: Use your company Persona to draft comments, replies, and posts with evyAI.
Creating a company page takes minutes.
Building authority takes consistency.
Start with the technical setup, then commit to showing up.
Clear branding + daily engagement + smart AI support = long-term visibility.
If you haven’t created your page yet, now you know exactly how to do it.
Try out evyAI for FREE by installing the Chrome extension here.
If you like evyAI consider upgrading to a Premium or Pro subscription for unlimited posts, comments, and more.