In today’s B2B landscape, having an effective lead generation tool is essential for success. Our proven strategies help 89% of B2B marketers consistently generate quality leads through professional networking platforms.
But here’s the challenge: while the platform is packed with potential clients, connecting with the right ones requires a strategic approach and a little finesse.
This comprehensive guide reveals 9 proven lead generation tool strategies that will help you build meaningful connections and generate quality leads consistently.
1. Optimize Your LinkedIn™ Profile for Lead Generation
Your LinkedIn™ profile serves as your digital storefront – it’s often the first impression potential leads have of you and your business.
Essential Profile Optimization Elements:
- Professional Profile Picture: Use a high-quality, professional headshot
- Compelling Headline: Craft a benefit-driven headline that speaks to your target audience
- Engaging Summary: Write a story-driven summary highlighting your unique value proposition
- Updated Experience: Showcase relevant achievements and capabilities
Pro Tip: Use evyAI’s Profile Optimizer to generate an optimized profile that attracts your ideal clients.
2. Master the "People Also Viewed" Feature
This often-overlooked LinkedIn™ feature is a goldmine for lead generation.
When viewing a potential lead’s profile, check the “People Also Viewed” section to discover similar prospects in your target market.
How to Use This Feature:
- Identify ideal client profiles
- Review suggested connections
- Send personalized connection requests
- Track engagement rates
3. Engage with People Who Viewed Your Profile
When someone views your profile, they’re showing initial interest.
Transform this curiosity into meaningful connections with these approaches:
- Send personalized welcome messages
- Share relevant content
- Offer value before asking for anything
- Follow up consistently
4. Use Skill Endorsements to Start Conversations
Skill endorsements on LinkedIn™ are more than just a nice gesture; they’re a fantastic LinkedIn™ prospecting tool.
Endorsing the skills of people you’d like to connect with is a subtle way to start a conversation.
Plus, you can check out the endorsements your existing connections have given or received to find even more potential leads in your industry.
5. Get Strategic with Competitor Connections
Checking out your competitors’ LinkedIn™ networks can feel a bit sneaky, but it’s a smart way to find leads who are already in your field.
If their networks aren’t private, you can see which people in their list might be a good fit for your business and reach out with a thoughtful message.
6. Leverage Sales Navigator’s Lead Recommendations
If you use Sales Navigator, its lead recommendation feature is a treasure trove of possible prospects.
It suggests potential leads tailored to your activity, interactions, search history, and preferences, ensuring the recommendations align with what you’re most likely seeking.
Once you’ve found leads you’re interested in, you can keep track of them with evyAI’s Saved Profiles and stay actively engaged with them.
7. Engage with LinkedIn™ Event Attendees and Post Commenters
LinkedIn™ events are excellent places to find people who are likely already interested in what you’re offering.
Similarly, commenters on posts by shared connections are usually open to engagement, and a quick interaction here can lead to a productive conversation.
Just find a relevant event, look at the attendee list, or start engaging in the comments section on a post to get noticed.
8. Decide on Your Lead Generation Approach: Organic, Automated, or Ad-Based
With LinkedIn™ lead generation, different strategies work for different people.
Here are three popular methods you can try:
- Organic Lead Generation: This is all about relationship-building through content and interaction — and it’s free. Focus on creating valuable posts and commenting thoughtfully on others’ content. Organic lead generation is ideal if you’re just getting started.
- Automated Lead Generation: If you’re managing a large number of prospects, automated tools can help keep up the pace. Automation allows you to send messages and maintain visibility without spending hours every day. evyAI can help you craft thoughtful messages so interactions don’t feel robotic.
- LinkedIn™ Form Ads: If you’re open to using paid ads, LinkedIn™ form ads are great for capturing contact details directly from users who click. This way, you’re only reaching out to people who have shown interest.
The best way to know what works? Test out these LinkedIn™ lead generation strategies and see which fits your style.
9. Keep Tracking and Adjusting
As with any marketing strategy, consistency and regular check-ins are key.
Keep an eye on LinkedIn™’s analytics to see what’s working and what isn’t.
You might find that a small tweak in your approach, like adjusting your message or targeting new keywords, can make a big difference.
Why Your Lead Generation Tool Strategy Matters:
- Choose the right lead generation tool for your business goals
- Implement effective lead generation tool automation
- Track your lead generation tool performance metrics
Wrapping Up: Build Your LinkedIn™ Lead Generation Strategy
LinkedIn™ lead generation doesn’t have to be complicated or expensive.
With these strategies — from optimizing your profile to strategically engaging with people — you can make meaningful connections that lead to real results.
Start with the basics, experiment with different methods, and stay consistent.
Soon, you’ll have a LinkedIn™ lead generation approach that feels natural and, most importantly, brings in the right leads for your business.
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