Why Profile Optimization Matters More Than Ever
Profile optimization has become one of the most valuable skills for professionals today.
Whether you’re building a reputation in your industry, growing a business, or simply trying to make meaningful connections, your online presence sets the tone before you ever enter a conversation.
The truth is, even highly experienced professionals often overlook their profiles.
We spend so much time doing the work that we forget to showcase the work, or the story behind it.
And because platforms evolve quickly, what worked two years ago may no longer reflect your goals, achievements, or personality today.
The good news? Updating your LinkedIn profile doesn’t require a full rebrand or hours of writing.
With a structured approach—and a little help from tools like evyAI, which can offer suggestions as you write—the process becomes easier, more intuitive, and even enjoyable.
Below are 12 practical, zero-fluff steps to help you refresh your professional presence with clarity, personality, and updated best practices.
Step 1: Choose a Professional Photo (Profile Optimization Essential)
A strong profile starts with a strong visual.
Your photo should be recent, clear, and reflective of how you show up in your work today.
Keep it simple: good lighting, neutral background, and an approachable expression.
If you need ideas for visual styles or want to avoid getting in front of the camera, evyAI’s image-generation tool can help you experiment with professional-looking variations before committing to one.
Step 2: Craft a Headline That Represents You
Your headline is your digital “first impression.”
Instead of relying on a title alone, try showing personality or purpose.
What do you specialize in? Who do you help? What motivates your work?
Pro tip: Use industry-specific keywords so that your profile shows up more prominently in search results.
Check out our in-depth guide to crafting a professional headline.
If you’re not sure how to write a compelling headline, the evyAI side panel’s AI writer can offer short, clear suggestions you can use or customize.
Step 3: Add Name Pronunciation
Adding your name pronunciation helps others feel confident addressing you, especially in global roles or cross-cultural work environments.
It’s a small update that makes a big difference.
Step 4: Turn Your About Section Into Your Story (Core to Profile Optimization)
The About section is the heart of your profile, yet it’s often left blank or treated like a resume summary.
Instead, imagine you’re introducing yourself to someone curious about your professional journey: What shaped you? What do you care about? What do you help people achieve?
If writing feels daunting, try drafting a rough version first.
evyAI can help refine it or spark inspiration without taking over your voice.
Step 5: Grow a Strong Network
Profile optimization isn’t just about the page itself, it’s also about the people connected to it.
Strengthen your network by sending thoughtful connection requests, especially after meaningful conversations.
And if you struggle to find the right words, evyAI can generate a quick starting point, making follow-ups easier and more natural.
Step 6: Curate Relevant Skills
Your skills list should be focused, accurate, and up to date.
Aim for quality over quantity.
Choose the skills that reflect what you genuinely do well today, not what you used to do or don’t want to be known for.
Step 7: Request Meaningful Recommendations
Recommendations act like mini testimonials.
Choose people who have worked closely with you and can speak to your strengths.
Personalize your request, and don’t be afraid to offer one in return.
If you’re unsure how to phrase the ask, enter your thoughts into the evyAI side panel to help you send a thoughtful, personal message.
Step 8: Showcase Certifications
Certifications show commitment to learning and growth.
Adding them makes your profile more robust and signals credibility to anyone reviewing it.
Step 9: Highlight Projects & Publications
Projects, publications, and patents are excellent ways to showcase real-world contributions.
These additions help people understand not just your role, but your impact and interests.
Step 10: Share Content Consistently
Being active keeps your profile visible and demonstrates that you’re engaged in your field.
Share content that resonates with you or add your own perspective to others’ posts.
evyAI can help you brainstorm ideas or tighten your writing if you need a boost.
Step 11: Highlight Your Services
If you offer professional services—consulting, coaching, speaking, freelancing—make sure they’re visible.
This step turns your profile into a landing page for potential clients.
Step 12: Follow Industry Influencers
Influencers curate helpful content, spark conversation, and give you ideas to engage with.
Following the right ones can improve your feed and keep you connected to industry trends.
Save their profiles into the side panel to regularly check their activity and never miss an important post.
How The evyAI Side Panel Maked Profile Optimization Easier Than Ever
While each of these steps can be done manually, evyAI makes the process smoother.
The side panel can assist with post writing, comment writing, messaging, and profile editing, offering suggestions only where you need them, without feeling intrusive or salesy.
Think of it as a writing companion that sits beside you, ready to help when you want input and quiet when you don’t.
If you’re serious about using platforms like LinkedIn to their full potential, check out our 99 LinkedIn Hacks Crash Course, available in evyAI’s Skool Community.
It’s packed with useful tips on how to improve your online networking game and grow your business!
Try out evyAI for FREE by installing the Chrome extension here.
If you like evyAI consider upgrading to a Premium or Pro subscription for unlimited posts, comments, and more.