Social Media Comment Strategy: 7 Easy Steps to Spark Conversations and Attract More Clients

Social Media Comment Strategy 7 Easy Steps to Spark Conversations and Attract More Clients - Header

If you’ve ever felt like you’re showing up online but not being seen, you’re not alone.

Coaches and consultants often face a frustrating reality: they publish posts, cheer on others, engage when they remember to and still feel invisible in a crowded digital space.

The real problem isn’t lack of effort.

It’s where and how that effort is being applied.

Instead of waiting for your posts to take off, you can use a social media comment strategy that works immediately.

High-quality, thoughtful comments let you tap directly into warm, relevant audiences and demonstrate your expertise in a way posts can’t always do.

And with the evyAI side panel, doing this daily takes less than 10 minutes.

This guide teaches you exactly how to turn simple comments into powerful trust-building microtouches that attract your ideal clients.

Pro Tip: Check out Step 7 for the daily step-by-step routine to level up your social media comment strategy.

Why Comments Are More Powerful Than Posts for Coaches

Before diving into the method, it’s important to understand one thing:

Comments travel further than your own content because they appear in other people’s communities, not just your own.

This matters because your next client may not be following you yet.

But they are likely following:

  • Influencers in your niche
  • Industry leaders
  • Event hosts
  • Authors
  • Niche creators
  • Fellow specialists
  • Former colleagues who post occasionally


Strategic commenting puts you directly in front of these people without needing a large audience.

Why this works:

  • You get exposure to new, relevant audiences
  • Your expertise is demonstrated naturally through your words
  • You bypass algorithm fluctuations by participating in already-active conversations
  • You build trust before initiating any sales conversation
  • You show up consistently without spending hours crafting content


This is why comments—not posts—are the secret growth engine for coaches and consultants who want visibility without burnout.

The Conversation-Starter Method (Powered by evyAI)

Below is the 7-step social media comment strategy coaches can use daily on LinkedIn to grow authority, spark conversations, and attract ideal clients.

And yes, every step becomes dramatically faster with the evyAI side panel.

1. Build Your Daily Engagement List

Start with a shortlist of 5-10 people who already attract your ideal audience.

This can include:

  • Top voices in your niche
  • Event of podcast hosts
  • Industry educators
  • Consultants with complimentary services
  • Leaders who consistently post high-engagement content


Save their LinkedIn profiles into the side panel so you can quickly access their activity.

Make it even easier by creating custom tags for saved profiles lists, like “Daily Engagement”.

This becomes your go-to engagement ecosystem. No more endless scrolling or guessing who to interact with.

2. Pull Up Their Most Recent Posts

To write a comment with the side panel, simply drag their post text into the side panel.

You can also drag and drop any images included in the post.

This gives you a clean workspace with full context and eliminates copy/paste noise.

You now have a dedicated space to craft your comment with clarity and the aid of the evyAI AI writer.

You can use this method in any social media platform.

Below, you’ll find a tutorial on how to leave comments on Instagram wih the side panel, which you can replicate on LinkedIn, Facebook, or any social media platform of your choosing.

3. Use Persona-Based Writing to Generate Insightful Comments

Here’s where coaches gain a huge advantage with the side panel.

With evyAI’s Persona feature, you can generate high-quality responses that:

  • Reference the author by name
  • Contribute a fresh insight
  • Add value without repeating their words
  • Avoid generic “Great post!” comments
  • Sound like something you would actually say


This removes the fear of “I don’t know what to say” and ensures your comment is: thoughtful, strategic, and conversation-worthy.

You can find a Comment Persona in our Skool Community library. We have tons of useful personas for every occasion!

4. Insert and Publish Your Comment in Seconds

One click.
That’s all it takes.

After generating a comment, press Insert, and it appears directly in the comment box.

You can edit lightly or publish as-is.

No writer’s block. No overthinking.

Just consistent visibility through micro-moments of expertise.

5. Engage With the Replies (This Is Where the Magic Happens)

Comments often spark responses, especially when they’re meaningful.

When someone replies:

  • Save and tag their profile
  • Add a quick note in the Side Panel (feature available for Pro users)
  • Check their recent posts
  • Consider a soft follow-up DM later


These are warm opportunities, people who already engaged with your thinking.

Most coaches miss this step, but it’s the one that unlocks actual client conversations.

6. Track High-Potential Prospects Inside evyAI

The side panel lets you:

  • Save contact details
  • Organize people by tag
  • Add notes (Pro feature)
  • Save insights to reference before the next touchpoint (Pro feature)


This prevents leads from slipping through the cracks, a common problem for busy coaches.

Your comment is the spark. Your follow-up is the fire.

Once you’ve got their attention, don’t let it go to waste.

7. Repeat Daily (It Only Takes 10 Minutes)

Here’s the daily routine:

  1. Open your engagement list.
  2. Drag one creator’s post into the Side Panel.
  3. Generate a comment.
  4. Insert and post.
  5. Move to the next creator.
  6. Add notes for warm responses.
  7. Return tomorrow.


Consistency—not volume—is what builds authority.

This Strategy Works Even If You Don’t Post Regularly

You don’t need:

  • A posting calendar
  • A content plan
  • A big following
  • Hours of spare time
  • A marketing degree


What you need is visibility in the right spaces.

Engaging through comments allows you to become a familiar name in communities filled with your ideal clients, without having to produce content every day.

When you do post content, people already recognize you.

That’s what drives faster growth, more engagement, and better-quality conversations.

Start Your First Conversation Today

Try the Conversation-Starter Method right now:

  1. Choose one person whose audience fits your ideal client.
  2. Open one of their recent posts.
  3. Drag it into the Side Panel.
  4. Generate a comment using your persona.
  5. Publish.


You’ll be surprised at how quickly people notice—and respond to—your insights.

Your next client could be one comment away.

Install the evyAI Side Panel for FREE to make every minute count.

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If you like evyAI consider upgrading to a Premium or Pro subscription for unlimited posts, comments, and more.